Giraffe >.< ?

Sickofsmoke.com Campaign - “cigar gun”

- print; guerilla (magnet); billboard; elevator; web banner; subway door sticker

Perfume concept - the “Wicked Witch”

- Every beautiful girl wants to be evil in some ways, because only real evil can steal souls.

Anna Sui “live your dream”, 30’s, stop motion

- looming of feminine beauty achieved by the spinning flower behind the curtain;

- Less obvious, more mysterious; THIS is Anna Sui, and the dream for every woman to live in.

(If you can’t see this, http://www.youtube.com/watch?v=0cCg19hQvSs)

Tabasco

- print ad

Antong Wiring in Hainan, China - logo; business card.

Logo based on the two simplified and iconic Chinese characters in the name.

My Advertising Thesis project:

Launching Le Whif - breathable chocolate without a single calorie

Why Le Whif? Because of the chocolate guilt: http://www.youtube.com/watch?v=-4uIhaAcK6U)

Le Whif - creative

- enhanced product design

- a bottle that a girl doesn’t need to open her mouth widely to suck in

- a much more feminine pleasure now

Le Whif - campaign

- the perfect pleasure that’s guilt-free, portable, harmless.

- commercial sequence: http://www.youtube.com/watch?v=yX1F_bmOQWU&feature=related

Nair Wax Strips commercial 30’s

- the fastest hair removal;

In case you can’t see: http://www.youtube.com/watch?v=b0qgqHAV2fM

Don’t laugh! Just a hobby >.<

Crown Convenience

“One Dish” food magazine content

Sushi T&T

Tea Show, Calligraphy Show at Spring Villa